• RESOURCES

federal marketing tools FBO.gov

Strategy and Resources = Competitive Federal Marketing Plan

Federal Marketing Tools – Part 1 When you combine Fedbizopps.gov (https://www.fbo.gov/index) with a strategic marketing plan and a process for identifying and capturing leads, you will be more successful. FBO is often seen as a lead source, and many state that if you see the RFP on FBO it is “too late” to pursue the…

What happens after the conference

What happens AFTER the conference? Conference Follow Up

You’ve just attended a conference – spent a week out of the office networking, earning CEUs, finding opportunities. Now you need a conference follow up plan. A method to sort through the stack of business cards, or the download the attendee list, or likely a combination of both. Returning from a conference, you are energized…

planning for conferences and trade shows (1)

Planning for Conferences and Trade Shows

Planning for conferences and trade shows is an essential part of any marketing plan. In fact, we like to build a lot of content around conferences and trade shows – especially when the firm is presenting. Leading up to the conference we often plan blog posts, email newsletters, and social posts that set the stage…

Messaging to Market Technical Services

Messaging to Market Technical Services

In today’s economic climate, firms in the architecture/engineering/construction (AEC) industries need marketing more than ever. It is important for AEC firms to recognize that they and their clients operate in a unique environment that calls for a distinctive style of marketing. If a firm’s client list includes institutional or government entities rather than retail or…