Messaging to Market Technical Services

Messaging to Market Technical Services

In today’s economic climate, firms in the architecture/engineering/construction (AEC) industries need marketing more than ever. It is important for AEC firms to recognize that they and their clients operate in a unique environment that calls for a distinctive style of marketing. If a firm’s client list includes institutional or government entities rather than retail or…

Managing Networking Events

How to Manage Networking Events

Summer is over. Let the networking Olympics begin! Labor Day has come and gone. It is less than 100 days until Christmas. Between now and then every organization will be back to their regular monthly networking events at breakfast, lunch, or dinner, golf outings, summits, and conferences. All leading toward the very crazy Holiday special…

What’s in a Name?

It’s winter 2014. I’ve decided that THIS is the year I’ll step out on my own, full time. Hang my virtual shingle and start working with entrepreneurial businesses – providing my marketing savvy and proposal writing skills to firms across the country to help win the work they want. At the time, I’d been in…

Drive the Process – Proposal Planning Phase 3

For the writers at Andana, the highest impact meeting to the proposal writing process is the kick-off meeting. The Kick-off meeting puts the proposal plan in place and gets the whole team on track to get the proposal started AND keep them moving.