• Workshops and Talks

Energize your event with real-world experience. 

From SMPS chapter luncheons to national conferences, Carrie Ann Williams, CPSM has been a featured speaker on a range of topics related to strategic planning, proposal process, Federal pursuit development, and creating brand ambassadors. Her sessions include panel presentations, 60-minute keynotes, and half-day workshops.

After 15 years working in marketing and public relations for professional services firms, Carrie Ann brings high energy, new insights, and practical advice to each session. Her talks include real-world examples, best practices, and inspiration to keep everyone’s attention. Speaking from her own experiences, she shares ideas learned throughout her career. As an entrepreneur, Carrie Ann found her ability to inspire firm leadership to think bigger, take chances, and have confidence in their teams. Speaking to owners, marketers, project managers, and business developers, Carrie Ann makes real connections with her audience. She provides real tactics and techniques they can use today!

Let’s discuss your event or workshop

“When you inspire an architect, as you did, the ideas just start to flow….”
– Peter T.

Carrie Ann speaks and trains on the following topics:

>Find your vision to position and differentiate your AEC firm

>Finding the conversations in your content and social media marketing for AEC firms

>Finding Focus: Developing a dynamic and effective marketing plan

>Federal Pursuits & Planning

>Creating Brand Ambassadors

>Understanding Your Client Journey – how does each interaction with your firm enhance the quality of your brand

Presentations can be delivered in-person or online. Carrie Ann is also available to provide customized training for your team or one-on-one.

“I thought that your presentation was highly informative and one of the best of the conference.  I hope you will be able to participate next year!”
-P. Mendez

Have Carrie Ann come to you! 

Book Now for 2018 Events!


The Engineering Coach – TCEP 033: Civil Engineering Interviews from the Society of American Military Engineers 2016 JETC
>>Listen now: http://engineeringcareercoach.com/jetc2016

Game Changers For Government Contractors – Episode 8: Streamlining the Proposal Process
>>Listen now: https://federal-access.com/ep-008-streamlining-the-proposal-process/

Selected Previous Engagements: 

MEGA Maryland Conference – Baltimore, MD
Small Business Training Conference – SAME Boston – Boston, MA 
Get your Game Face On: Preparing for the National SBC – SAME HQ – Webinar
First Friday Exchange – SMPS Maryland – Baltimore, MD | Topic: Marketing+BD + Client Capturing Success! Read the recap here.
Lunch Presentation – SMPS Washington DC – Washington, DC | Topic: Developing a Strategic Marketing Plan: Essential to Your Firm’s Success (Co-presenting with Mindy Hinsley)
One-Day Workshop – SMPS Wichita – Wichita, KS Topic:
Creating Next Year’s Marketing Plan – A Full-Day Workshop (Co-presented with Mindy Hinsley)
Architecture Exchange East – Richmond, VA Topic: C
ommunicating that Connects and Shiny Objects… How, when, and why to integrate new and emerging technologies
SAME National Small Business Conference – Atlanta, GA  Topic:
Marketing, Communications, Business Development = Success (Co-presented with Mindy Hinsley)
Training – Private Client – Washington, DC Topic: Customer Service Training and Team Building
SMPS Maryland Spring Training DayBaltimore, MD | Topic: Promotional Activity (Domain 5)
Society of American Military Engineers – Joint Engineer Training Conference, Phoenix, AZ  Co-presented with Mindy Hinsley. Topic: “Are Your Marketing Efforts Firing on All Cylinders for Optimum Performance? Tips for turning a potential clunker into a well-oiled machine.”
Small Business Conference –  SAME Posts (Various) | Topic: How to Create Compliant Proposals and Navigating FBO and FPDS
AIA Baltimore –  Baltimore, MD | Topic: Marketing Tactics for Small Firms
Society of American Military Engineers – National Webinar | Topic: Integrating Social Media to Your Firm’s Communications Plan
Society of American Military Engineers – National Joint Engineer Training Conference – Houston, TX  Topic: Strategic Business Development Planning
National Veterans Small Business Engagement – Atlanta, GA Topic:  Building Your Federal Marketing Strategy