Author: Carrie Ann Williams
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Best Practices for Getting Proposal Feedback During a Red Team Review
Best Practices for Getting Proposal Feedback During a Red Team Review A red team review is a process where an independent group, referred to as the “red team,” assesses and challenges a proposal or project to identify potential weaknesses, vulnerabilities, or areas for improvement. Here are some best practices for obtaining effective feedback during a…
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Enhance Your Proposal Preparation with Storyboards
As a marketing professional, you know that creating winning proposals is a crucial part of your success. Proposal preparation requires careful planning and organization to effectively communicate your ideas and solutions to potential clients. One tool that can greatly enhance your proposal preparation process is the use of storyboards. Storyboards are visual representations that help…
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Proposal Tips – Using Processes to Stand out among your Competition
Professional services and AEC firms often face fierce competition in a crowded marketplace, where companies are vying for clients and trying to differentiate themselves from their competitors. One way that firms can stand out is by optimizing their internal processes to improve efficiency, reduce costs, and deliver high-quality results. In this post, we will explore…
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Proposal Tips – Projects and Past Performance
When presenting project experience and past performance in a government proposal, it’s important to keep in mind the needs and expectations of the government agency you are submitting to. Project experience and past performance are not the same thing in the eyes of the evaluators. Project experience is just that, experience of your firm that…
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Proposal Tips – Marketing the Expertise of your People.
Marketing the Expertise of your People. Rather than marketing “product,” marketing for professional services firms requires promoting the qualifications and experience of personnel, in addition to projects, process, and pricing. Promoting and emphasizing key personnel is one way that professional services firms differentiate their companies when pursuing new work whether it is showcasing bios on…
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Proposal Tips – Market Position
Your firm’s position is the foundation of your marketing strategy. Positioning is going to help play a role in differentiating your company, helping you generate the right leads and win new business that is in line with your business goals, capabilities, and overall business operations. Positioning is often discussed as part of a branding strategy…
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10 steps to evaluate an RFP
How do you dissect an RFP in a short amount of time to start the evaluation process? We are talking about high-level understanding of the submittal, key points that will go into your decision to pursue or pass. We aren’t writing the outline or developing a compliance matrix (…yet) simply reading the RFP to gather…
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Getting started with Federal Government Contracting
According to the Maryland Chamber of Commerce, via USASpending, Maryland ranks second per capita among the states and fourth in dollar value of federal government contracts, totaling $42.9 billion. For Department of Defense contracts, Maryland ranks fourth per capita among states and fifth in total dollar value with $15.4 billion. Those numbers can be alluring…
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Using Branding and Graphics in the SF330 Form
At first glance, the Standard Form 330 (SF330) used by architects and engineers to submit their qualifications for a new Federal contract (and sometimes state and local agencies request it too), is terribly boring and limited. For designers, using a standard form to showcase their experience and projects is a contradiction. Design firms, by their…
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General Rules for the SF330
The Standard Form 330 (SF330) is used by Federal agencies, and several state and local agencies as the format for architecture and engineering firm qualifications. In industry, we call these proposals because the SF330 form is our proposal to do the work. However, the agencies call these forms a “presolicitation” because there is no pricing…