Category: Marketing

  • Marketing Intelligence: Understanding Your Government Contracting Audience

    Marketing Intelligence: Understanding Your Government Contracting Audience

    Marketing Intelligence: Understanding Your Government Contracting Audience Tailoring your marketing efforts to your government contracting audience is essential for success. This post explores the concept of marketing intelligence and how understanding your audience can shape your marketing strategies. From target audience analysis to personalized messaging, discover how to create impactful marketing campaigns that resonate with…

  • Marketing Your Government Contracting Business: Best Practices for Success

    Marketing Your Government Contracting Business: Best Practices for Success

    Marketing Your Government Contracting Business: Best Practices for Success Effective marketing is crucial for standing out in the competitive landscape of government contracting. In this blog post, we explore the best practices for marketing your government contracting business. From building a strong online presence to utilizing targeted campaigns, discover strategies that will elevate your visibility…

  • Navigating the Compliance Landscape in the Federal Marketplace

    Navigating the Compliance Landscape in the Federal Marketplace

    Navigating the Compliance Landscape in the Federal Marketplace Compliance is a critical aspect of doing business in the Federal marketplace. Government contracts are subject to numerous regulations, policies, and guidelines that govern how contracts are awarded, executed, and administered. Navigating the compliance landscape is essential to ensure your firm’s success and avoid costly penalties or…

  • Proposal Tips – Marketing the Expertise of your People.

    Proposal Tips – Marketing the Expertise of your People.

    Marketing the Expertise of your People. Rather than marketing “product,” marketing for professional services firms requires promoting the qualifications and experience of personnel, in addition to projects, process, and pricing. Promoting and emphasizing key personnel is one way that professional services firms differentiate their companies when pursuing new work whether it is showcasing bios on…

  • Proposal Tips – Market Position

    Proposal Tips – Market Position

    Your firm’s position is the foundation of your marketing strategy. Positioning is going to help play a role in differentiating your company, helping you generate the right leads and win new business that is in line with your business goals, capabilities, and overall business operations. Positioning is often discussed as part of a branding strategy…

  • Federal Marketing: Effective Capability Statements

    Federal Marketing: Effective Capability Statements

    Recently, I had a conversation with a colleague I’ve been working with for several months. At the end of our call, she said, “On a completely different topic, I might need your help in a few weeks.” I couldn’t imagine what she would need, her new website just launched, her e-mail marketing is top notch,…