Category: Conferences + Trade Shows
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Participating in Networking Roundtables
Recent research indicates that 75% of conference attendees want to build new connections. Networking roundtables are a straight path to initiate one-on-one relationships and an excellent way to generate business leads. Roundtables create an environment where people get to know each other and learn something new – without having to approach a stranger or start a cold…
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What happens AFTER the conference? Conference Follow Up
You’ve just attended a conference – spent a week out of the office networking, earning CEUs, finding opportunities. Now you need a conference follow up plan. A method to sort through the stack of business cards, or the download the attendee list, or likely a combination of both. Returning from a conference, you are energized…
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Federal Marketing: Effective Capability Statements
Recently, I had a conversation with a colleague I’ve been working with for several months. At the end of our call, she said, “On a completely different topic, I might need your help in a few weeks.” I couldn’t imagine what she would need, her new website just launched, her e-mail marketing is top notch,…