Category: Marketing
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Proposal Tips – Marketing the Expertise of your People.
Marketing the Expertise of your People. Rather than marketing “product,” marketing for professional services firms requires promoting the qualifications and experience of personnel, in addition to projects, process, and pricing. Promoting and emphasizing key personnel is one way that professional services firms differentiate their companies when pursuing new work whether it is showcasing bios on…
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Proposal Tips – Market Position
Your firm’s position is the foundation of your marketing strategy. Positioning is going to help play a role in differentiating your company, helping you generate the right leads and win new business that is in line with your business goals, capabilities, and overall business operations. Positioning is often discussed as part of a branding strategy…
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Federal Marketing: Effective Capability Statements
Recently, I had a conversation with a colleague I’ve been working with for several months. At the end of our call, she said, “On a completely different topic, I might need your help in a few weeks.” I couldn’t imagine what she would need, her new website just launched, her e-mail marketing is top notch,…